Case study

A multinational food company, producing a wide range of products, faced a major crisis after some of its packaged meals were contaminated. The health scare led to dramatic headlines in the tabloid press and questions about safety and quality control.

The company quickly put into action its crisis management plan, which Marsh had helped to develop.

It was agreed to withdraw the products. A previously identified spokesman engaged with the media, communicated with suppliers and staff to explain the nature of the problem and gave assurances that extra safety measures had been implemented. This minimised the potential flood of bad publicity.

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